How Flowers Primrose Hill Handles Your Personal Data

Flowers Primrose Hill Customer Privacy Policy

About This Privacy Policy

This Privacy Policy explains how Flowers Primrose Hill collects, uses, stores, and protects the personal data of customers placing orders from Primrose Hill and nearby districts. It is designed to be fully compliant with the General Data Protection Regulation (GDPR). Please read this policy carefully to understand your rights and our responsibilities regarding your personal information.

Who Does This Policy Apply To?

This policy applies to all individuals who place orders with Flowers Primrose Hill, whether online, by phone, or in person, and who reside in, or request deliveries to, Primrose Hill or any surrounding districts. By using our services, you acknowledge that you have read and understood this Privacy Policy.

Personal Data We Collect

When you use Flowers Primrose Hill’s services, we may collect and process the following types of personal data:

Contact Information: Your full name, delivery address, billing address (if different), and contact information (such as phone number).
Order Details: Items ordered, delivery instructions, and order history.
Payment Information: Details required for payment processing (such as card details, payment reference). Your payment card data is processed securely by our payment processors and is not stored by Flowers Primrose Hill.
Messages: Any messages you include with orders or communications with us.
Technical Data: IP address, device type, and browser details when you use our website to place orders.

Lawful Basis for Processing Personal Data

Under GDPR, we must have a lawful basis to process your personal data. The lawful bases we rely on include:

Contractual Necessity: We process your data to fulfill your orders and provide requested services.
Legal Obligation: We may process data to comply with legal requirements, such as tax and accounting rules.
Legitimate Interests: We may use your information to improve our services, prevent fraud, and ensure security.
Consent: With your consent, we may send you marketing communications or process data in ways not covered above. You have the right to withdraw consent at any time.

How We Use Your Personal Data

Your information is used for the following purposes:

To process and deliver your orders efficiently.
To communicate with you regarding orders or inquiries.
To manage payments and process refunds where necessary.
To improve and personalize our services.
To comply with legal and regulatory obligations.
To prevent or detect fraud and ensure the security of our services and users.
To send you marketing communications if you have agreed to receive them (you can opt-out at any time).

How Long We Retain Your Data

We retain personal data for only as long as is necessary for the purposes for which it was collected or as required by law. This typically includes:

Order and transaction records retained for up to seven years to comply with legal and tax obligations.
Contact details retained for the duration of our business relationship or until you request deletion (unless a legal obligation prevents us from doing so).
Records used for marketing communications retained until you withdraw your consent or opt out.

After retention periods, your personal data is securely deleted or anonymized.

Processors and Data Sharing

Flowers Primrose Hill may engage third-party service providers ("processors") to assist with and facilitate our services, including:

Payment processing companies who handle your card payments securely.
IT and website hosting providers who help us maintain our ordering platform.
Delivery partners involved in getting your orders to you.

All processors are required to comply with GDPR and act only on our instructions. We do not sell your personal data or share it with any third parties for their own marketing purposes.

Your Data Protection Rights

Your rights under GDPR include:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any incomplete or inaccurate data.
Right to Erasure: You can request deletion of your data under certain circumstances.
Right to Restrict Processing: You can ask us to restrict processing of your data in certain cases.
Right to Data Portability: You can request your data in a structured, commonly used format to transfer to another provider.
Right to Object: You can object to processing of your data where we rely on legitimate interests or direct marketing.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw this at any time.

To exercise these rights, please contact us using the contact details provided on our website or via your usual method of communication with Flowers Primrose Hill. We may need to verify your identity to respond to certain requests. We will respond within one month of receiving your request.

How We Protect Your Data

We use appropriate organizational and technical security measures to protect your personal data from unauthorized access, loss, or misuse. These include secure storage, SSL encryption for online orders, and regular review of our security practices. Access to personal data is strictly limited to authorized personnel and relevant processors who require it for processing your orders.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices or legal requirements. Any updates will be posted on our website, and where appropriate, notified to you directly. The version date will be indicated at the top of the policy.

Contact and Complaints

If you have questions or concerns regarding this Privacy Policy or how we handle your data, please get in touch via the contact details found on our website. You also have the right to lodge a complaint with your national data protection authority if you believe your data protection rights have been breached.

This Privacy Policy applies to all customers placing orders with Flowers Primrose Hill in Primrose Hill and the surrounding districts. Please review this policy each time you use our services to stay informed about how we protect your privacy.